Would you tell a lie to save the world?
After all governments and reporters tell lies too, sometimes unintentional due to incomplete or skewed data.
This is how it goes: by publishing data showing that the world is how you would like it to be. Example: tell people that more and more people are aware about a certain problem, or are acting towards a certain goal. The lie doesn’t have to be big. Because most of the people don’t care about or cannot grasp numbers it is enough to use vague and powerful words like “fastest growing”. Fore example an increase from 1 person to 3 persons means that the number tripled or is a 200% increase
There are several reasons why people will follow this trends:
- The well known fact that social scientists encounter when they publish a study. The study will influence society and future studies will show different data.
- Most of the people want to be part of the group. If they are told that their group has certain beliefs, they will have them too.
- Identity is an important factor in Western culture and psychology. If people are told for example, that most of their fellows think that consumption is bad for you and the planet, they will identify themselves as anti-consumerists too. A trivial example would be fashion.
- At the personal level, identity works pretty much the same. If you tell somebody repeatedly that he or she is in a certain way (good or bad), eventually they will become like that.
- Studies showed that at least 17% of the people will believe anything you tell them
Also, it seems that people in a crowd or group tend to not react to emergencies unless they are appointed to. Another significant fact is that if the other people in the group look calm, individuals react less to emergencies. In our case, because the emergency is not easy to spot and understand, panic is not useful. Instead, you could use the image of a forecaster of the future. People are very interested in knowing their future as long as it is not very dark.
Most people are not necessarily rational, especially in a world full of information. The brain is more and more busy coping with the ocean of information rather than processing it properly. Therefore, for a message to get through, it has to be short, simple and powerful, like commercials.
I truly respect and admire the work of Dr. Martenson but his message targets rational people like us, his readers. In my opinion the easiest target is the young generation. They have a tendency toward idealism and change and after all, they are the near future. To influence them, one has to speak their language. Maybe a good song with good lyrics and video will do it. Youtube is a powerful tool.
What would be the message? It is a hard question that I’ve been trying to answer for the last couple of years. I don’t think exponential function is catchy for the vast majority. The message has to involve feelings (most people have them and they are harder to resist than to rational thoughts). It shouldn’t suggest survivalist type of living. It should give precise tasks for precise categories of people.
A good start for finding solutions are materials about sustainability. An eye opening book is “Limits to Growth: 30 years update” and also has good solutions. Another useful reading is “Sustainable Urbanism” by Douglas Farr. It gives you an idea where our cities are, some frightening statistics, and what has to be done.
Unfortunately I am not very good at details, I am more of a big picture type of person. So I can come up only with general messages. Hope this helps and you will find efficient messages to save the world.
Xan
What would you do if you received a message from the future? I have seen the future. Humans were technologically enhanced and they could reach the stars. They told me they want to be saved.